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November is officially Sweet Potato Awareness Month. In a world of unique fruits and vegetables, the humble sweet potato continues to amaze culinary professionals and customers with its palette of variations that range in shape, size, color, and taste.

A Month to Celebrate Our Culture 

September 15 marked the beginning of Hispanic Heritage Month. Nowadays, there has been a discussion over the month’s renaming to a perhaps more inclusive name like Latinx Heritage Month, or Latine Heritage Month. But regardless of what you call it, its purpose remains clear: A month to celebrate the beautiful Latin culture throughout the Americas. And as a company who was founded in Latin America and is made up of over 90% people with Latin roots, we naturally must celebrate! 

Due to the growing population and expanding economic power, Hispanics are one of the key groups being targeted by economists, marketers, and advertisers. 

Let's take a deep dive into the influence in buying power that our ethnic group has in the United States, and what this means for grocery stores around the country.